§ About — Ines Calder

Lisbon, Portugal

A one-person studio for brands that would rather be remembered.

Silhouette of a person in profile against a bright window, in black and white

Winter light, the studio

Fig. B

I’m Ines — a designer who believes the best brands feel less like logos and more like places you want to return to.

For the last ten years I’ve worked with ceramicists, publishers, festivals and the occasional stubborn start-up. I run a deliberately small studio: one designer, a handful of trusted collaborators and a long table covered in printouts.

When I’m not at the desk I’m usually in a print shop, a second-hand bookshop or a ceramics studio, arguing with myself about kerning.

§ 01 — Principles

Three things I won’t compromise on.

01

Slow is a feature

Good work takes the time it takes. I would rather do six projects well a year than twenty adequately.

02

Ideas before aesthetics

Every project starts with one sentence about what it should make people feel. The visuals follow that sentence.

03

Made to be touched

Even the digital work is designed as if it might be printed, held and kept.

A designer working at a white table covered in material samples and sketches

§ 02 — Capabilities

What I do

Brand Identity

Brand Identity

Strategy, naming, logo systems, guidelines

Strategy, naming, logo systems, guidelines

Editorial Design

Editorial Design

Books, magazines, reports, typography

Books, magazines, reports, typography

Art Direction

Art Direction

Photography, campaigns, launch moments

Photography, campaigns, launch moments

Packaging

Packaging

Structure, labels, print production

Structure, labels, print production

Digital Design

Digital Design

Websites, interfaces, motion systems

Websites, interfaces, motion systems

§ 03 — Experience

Where I’ve been

2022 — Now

2022 — Now

FORMÉ Studio

FORMÉ Studio

Independent practice, Lisbon

Independent practice, Lisbon

2019 — 2022

2019 — 2022

Atelier Norte

Atelier Norte

Senior designer, identity and editorial

Senior designer, identity and editorial

2017 — 2019

2017 — 2019

Page & Press

Page & Press

Designer, book and magazine design

Designer, book and magazine design

2016

2016

MA Visual Communication

MA Visual Communication

Postgraduate study

Postgraduate study

§ 04 — Recognition

Kind words

Recognition entries are fictional demo content — replace with your own or remove the section.

2026

2026

Independent Type Prize

Independent Type Prize

Certificate of Excellence — Kiln Sans

Certificate of Excellence — Kiln Sans

2025

2025

Shelf Awards

Shelf Awards

Shortlist, Book Series — North Archive

Shortlist, Book Series — North Archive

2024

2024

Pack Forum

Pack Forum

Bronze, Body Care — Oro Botanics

Bronze, Body Care — Oro Botanics

§ 05 — Say hello

Let’s make something worth keeping.

Create a free website with Framer, the website builder loved by startups, designers and agencies.