06

06

Digital

Digital

2023

2023

Field Radio

A website for a community radio station that sounds as good as it reads.

A website for a community radio station that sounds as good as it reads.

Client

Field Radio — independent community station

Role

Website, interface, identity refresh

Year

2023

Location

Bristol

(01)

Overview

Field Radio broadcasts from a converted dairy on the edge of town. Its old website buried the live stream three clicks deep.

Field Radio broadcasts from a converted dairy on the edge of town. Its old website buried the live stream three clicks deep.

(02)

The challenge

Put the live broadcast first, make the schedule readable on a phone, and give dozens of volunteer presenters a page they are proud of.

Put the live broadcast first, make the schedule readable on a phone, and give dozens of volunteer presenters a page they are proud of.

(03)

The approach

The interface is built like a newspaper front page — a live banner, a typographic schedule and presenter pages that read like magazine profiles.

The interface is built like a newspaper front page — a live banner, a typographic schedule and presenter pages that read like magazine profiles.

“It feels like our station, not like a template.”

Sam Okafor, station manager (fictional)

(04)

The outcome

Live listening from mobile doubled in the first month after launch.

Live listening from mobile doubled in the first month after launch.

Credits

Credits

Development: Field Radio volunteers · Photography: Station archive

Development: Field Radio volunteers · Photography: Station archive

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