Maison Halde
A quiet, tactile identity for a ceramics atelier that fires everything by hand.
A quiet, tactile identity for a ceramics atelier that fires everything by hand.
Client
Maison Halde — ceramics atelier
Role
Identity, packaging, art direction
Year
2026
Location
Porto
(01)
Overview
Maison Halde makes tableware in small, imperfect batches. They came to me with a beautiful product, a borrowed logo and a shop that felt like a gallery nobody was allowed to touch.
Maison Halde makes tableware in small, imperfect batches. They came to me with a beautiful product, a borrowed logo and a shop that felt like a gallery nobody was allowed to touch.
(02)
The challenge
The brief was to feel crafted without feeling rustic, and premium without the cold distance that usually comes with it. Every touchpoint had to work on kraft card, glaze labels and a phone screen.
The brief was to feel crafted without feeling rustic, and premium without the cold distance that usually comes with it. Every touchpoint had to work on kraft card, glaze labels and a phone screen.
(03)
The approach
We built the identity around the potter’s stamp — a single H pressed into wet clay. The mark is drawn with the slight wobble of a hand tool, set against a restrained serif and a palette lifted from unglazed stoneware. Packaging uses one die-line in three sizes, sealed with a debossed band instead of tape.
We built the identity around the potter’s stamp — a single H pressed into wet clay. The mark is drawn with the slight wobble of a hand tool, set against a restrained serif and a palette lifted from unglazed stoneware. Packaging uses one die-line in three sizes, sealed with a debossed band instead of tape.
“It finally looks the way the studio smells — clay, coffee and patience.”
Léa Halde, founder (fictional)
(04)
The outcome
The new system launched with the spring collection. The stamp now appears on every piece that leaves the kiln, and the boxes have quietly become something customers keep on their shelves.
The new system launched with the spring collection. The stamp now appears on every piece that leaves the kiln, and the boxes have quietly become something customers keep on their shelves.
Credits
Credits
Photography: Studio archive · Copy: Tomás Reis · Print: Gráfica do Norte
Photography: Studio archive · Copy: Tomás Reis · Print: Gráfica do Norte
