Oro Botanics
Apothecary-inspired packaging for skincare distilled from Andalusian herbs.
Apothecary-inspired packaging for skincare distilled from Andalusian herbs.
Client
Oro Botanics — plant-based skincare
Role
Packaging, art direction
Year
2024
Location
Seville
(01)
Overview
Oro Botanics distils its oils from herbs grown on a single farm outside Seville. The packaging needed to tell that story without a paragraph of copy.
Oro Botanics distils its oils from herbs grown on a single farm outside Seville. The packaging needed to tell that story without a paragraph of copy.
(02)
The challenge
A small range on a crowded shelf, competing with brands spending ten times as much on visibility.
A small range on a crowded shelf, competing with brands spending ten times as much on visibility.
(03)
The approach
Each product carries a botanical drawing reduced to a single continuous line, printed in tone-on-tone ink on recycled glass labels. A numbered batch strip makes every bottle feel like a dispatch from the farm.
Each product carries a botanical drawing reduced to a single continuous line, printed in tone-on-tone ink on recycled glass labels. A numbered batch strip makes every bottle feel like a dispatch from the farm.
“Our bottles finally look like what is inside them.”
Carmen Oro, founder (fictional)
(04)
The outcome
The range now sits in forty independent stores across Spain and Portugal, and the batch strip became the brand’s most recognisable detail.
The range now sits in forty independent stores across Spain and Portugal, and the batch strip became the brand’s most recognisable detail.
Credits
Credits
Illustration: Ines Calder · Glass: Verallia · Photography: Studio archive
Illustration: Ines Calder · Glass: Verallia · Photography: Studio archive
